I tried in vain to get this Flower Girl Perfume bottle at an estate
sale this morning but somebody beat me to it. Guessing by the lack of
advertisements for the product, the ones shown below are from between
July and October of 1907, I would suppose that this was a short-lived
venture by Edwin H. Lee of Detroit.
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| Detroit Free Press, August 28, 1907 |
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| Detroit Free Press, July 26, 1907 |
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| Detroit Free Press, July 28, 1907 |
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| Detroit Free Press, September 22, 1907 |
All local newspaper
advertisement ceased after 1910 so it's safe to assume that the product
did as well. Though there are mentions of a Flower Girl Perfume in other
cities but none directly tie back to
Detroit. Which could mean anything from it being a generic fragrance
that was sold to various druggists under that name which they would
self-bottle or it's the same product and they neglected to mention
Detroit in their ads. It makes sense from a regional standpoint that you
would localize the product. Either way, all advertising seemingly
stopped after 1912.
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| Bulletin of Pharmacy, 1908 |
In 1909
a Kewanee, Illinois druggist named E. D. Hirschy was selling a perfume
called "Flower Girl", and if the same, leads us to believe that it
smelled of:
"A rich bouquet odor of meadow and woodland. It
brings recollection of the shady lake with its flower-covered banks, its
dewy freshness, peace, and quiet.
This perfume we are selling at 50 cents an ounce.
If you have a favorite you will find it in our well-stocked perfume cabinet of American and Foreign odors."
The publication where it was posted, Bulletin of Pharmacy, came from a
Detroit firm named E. G. Swift, so that might be a credible connection
or a coincidence.
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| Commercial America Vol. 4 |
What isn't a coincidence and might be the worst
advertising ploy in the history of perfume manufacturing was their
offer of a free cash register with the purchase of the product. Then
again, I'm salivating over both so maybe it was actually a brilliant
strategy to get men interested in a win-win proposition.







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