While the story of peanut butter and jelly as a combo is iconic the packaging together of the pair of products vastly disparate in viscosities and moisture levels was a bit more scientific and complicated than mere taste. As such, Shedd-Bartusch of Detroit, a mainstay in the city along with Velvet Peanut Butter, began working on the combination in their laboratories in 1953 and formulated both a high quality peanut butter and jelly which blended well together. In that process they also had to design a special filling nozzle to accommodate its production in the factory.
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| Berwyn Life, August 16, 1967 (enlarge) |
The results produced the first shelf brand peanut butter and jelly in a jar combination that officially hit the market in the summer of 1967. Though it was likely taste-tested for at least six months prior to that time.
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| Livingston County Daily Press and Argus, July 12, 1967 |
Their local competitor Velvet Peanut Butter jumped into the market a mere six months later and as I've
written previously, shortly thereafter Smucker's Goober Grape appeared and has dominated the marketplace up until this day. Velvet was long a revolutionary force in the production of peanut butter having supported at least three offshoot discount brands as well as a peanut butter and marshmallow blend called Peanut Fluf. Shedd's in turn created numerous combination blends of peanut butter, marshmallow, jellies and jams and even cereal in the form of Rice Krispies.
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| The East Liverpool Review, November 6, 1967 (enlarge) |
While I've never seen a Velvet Peanut Butter 'N' (or &) Jelly jar I now am the owner of nearly a dozen jar lids of said product having stumbled upon and procured 11 of them at a Lyon Township, Michigan estate sale yesterday.
While nearly impossible to find as well there has been at least one sale of the Shedd's Peanut Butter 'N' Jelly specimen in the past decade and it's a splendid example of its ilk.
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